est 2014
The KARTEL STORY
At Kartel, we believe in crafting timeless pieces that define your style. Founded in the heart of Scotland, our brand is rooted in a rich heritage of design and craftsmanship. What started as a passion for creating exquisite watches has now evolved into a broader vision: to offer a curated collection of premium watches, sunglasses, and accessories.
Heritage and Craftsmanship
Our journey began with a commitment to quality and excellence. Each Kartel watch is a testament to our dedication to precision and detail, blending classic design with modern innovation.
As we expanded our collection, we brought the same level of care and craftsmanship to our range of sunglasses and accessories. Every product we create is a harmonious blend of functionality and style, designed to complement your unique taste.
FOUNDATIONS BUILT FROM THE WILL THAT ANYTHING IS POSSIBLE
METICULOUS DESIGN & REFINEMENT
Kartel is where tradition meets contemporary elegance. Our designers draw inspiration from the timeless beauty of Scottish landscapes and the dynamic trends of modern fashion.
This fusion results in products that are not only stylish but also durable and practical. Whether you are choosing a watch, a pair of sunglasses, or a piece of our accessories collection, you can trust in the quality and sophistication that defines Kartel.
LIMITED BATCH PRODUCTION
Our Signature Automatic Range watches are produced in limited production runs of up to 1,000 and each watch is finished with a unique batch number engraved on the back of each watch.
Our Mechanical movements are assembled to exacting specifications and standards with our commitment to quality being uncompromising. This said we inspect and sign off every watch before dispatching.
EXPERIENTIAL RETAIL
Creative and immersive and shareable experiences at our retail stores
Cannes - French Riviera
2014
Kartel was launched at the TFWA in Cannes on October 2014. We spotted a need in the market for a simple classicly designed watch so developed the Lewis Model. That year we sold our new brand to 30 global airlines. Our Lewis model was the only model we had at the time.
The Journey Begins
2015
2015 was the launch of the Kartel website. In the first year, we shipped to 15 countries across the globe.
Growth
2016
Our wholesale business launched in Asia. We opened over 10 locations in South Korea alone. New models include Kendrick and Isla Launched.
Our first store opening
2017
We recognised a need to serve our customers directly, to listen, to see and touch our watches rather than look at a picture on a website. We open the doors to our first store in St Andrews in September 2017.
Instore
2018
Our instore watch build experience was launched this year allowing the customer to build their custom watch with our unique custom concept that allows choice from over 1200 combinations.
A new era
2019
In 2019 we decided that we would no longer sell our brand through third-party retailers. We decided to only sell our watches through our channels in a direct-to-customer approach. Better Service, stronger Custome relations, enhanced store experience and experiential retail are at the heart of what we do.
Product Launch
2020
2020 saw the launch of our best iconic Knoydart Chronograph model.
a big year
2021
As the world recovers from the pandemic we were very busy behind the scenes. This year saw the launch of our first fully Automatic watch and the opening of our Edinburgh store at St James Quarter
2022
Our brand following continues to grow year after year and for that we are thankful. The Munro 282 is Launched in March 2022 and we open our Third store in London.
#jointhekartel
Join the Kartel Story
Every Kartel product tells a story – a story of heritage, quality, and style. We invite you to be part of our journey. Explore our collection of watches, sunglasses, and accessories, and find the perfect pieces that resonate with your personal style. Thank you for choosing Kartel, where every moment is a celebration of life and time.
5 Year Warranty
Built To Order
Limited batch production
Global Repair Centers
